Insights
Field notes from 33 years on the ground.
Patterns and principles that surface only on the trading floor. First-person records rather than generic frameworks.
Seven Patterns of EU Entry Failure I Observed Across 100+ Korean SME Advisories
Seven EU entry failure patterns observed across 100+ Korean SME advisories, from trade-fair follow-up and distributor contracts to regulation and post-sales support.
Read →2006 Roadstar Italy — When a Crisis-Era Partner Returned Ten Years Later With a Bigger Opportunity
How Roadstar, a partner from the 1995 EU anti-dumping crisis, returned in 2006 with an Italy SKD plant proposal. A lesson in trust and long-term B2B relationships.
Read →There Is Always a Way — How a Mid-Sized Korean TV Maker Survived the 1995 EU Anti-Dumping Tariffs
When the Korean TV industry was effectively shut out of the EU, a third-year salesman found one small surviving niche (Roadstar's 10" mobile TV distribution) and redesigned the trade structure (Philippines SKD) to re-enter. Plus what this teaches SMEs facing today's tariff wars.
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