Insights
Field notes from 33 years on the ground.
Patterns and principles that surface only on the trading floor. First-person records rather than generic frameworks.
There Is Always a Way — How a Mid-Sized Korean TV Maker Survived the 1995 EU Anti-Dumping Tariffs
When the Korean TV industry was effectively shut out of the EU, a third-year salesman found one small surviving niche (Roadstar's 10" mobile TV distribution) and redesigned the trade structure (Philippines SKD) to re-enter. Plus what this teaches SMEs facing today's tariff wars.
Read →
Coming soon: "2006 Roadstar Italy — When a Crisis-Era Partner Returns Ten Years Later With a Bigger Opportunity"
Coming soon: "Seven Patterns of EU Entry Failure I Saw in 100+ Korean SME Advisories"