One thing for 33 years —
building overseas trading partners.
정호영
BA, German Studies, Hankuk University of Foreign Studies (1992)
Based in Suwon, South Korea
I joined KEC TV Division in January 1993 and have worked with overseas trading partners every working day since. My first real test as a salesman came in my third year — when EU anti-dumping tariffs struck the Korean TV industry in 1995 and I designed a Korea–Philippines–EU triangle trade structure to keep the market open.
Over the next three decades, I navigated six global crises from the front line — the 1997 IMF crisis, the dot-com bust, the 2008 global financial crisis, COVID-19, and most recently the US–China tariff war — refining the principles of sales and trade-structure design at each turn.
Today I serve as CEO of ComNetwork while advising in both directions — Korean SMEs going global, and foreign companies entering Korea. After 33 years operating one company at a time, I have shifted from operator to advisor so that more companies — Korean and foreign — can benefit from the same hard-earned principles simultaneously.
33 years, four phases.
Korean operator, foreign-client consultant, and Korean operator again — this two-way experience is the foundation of my advisory practice.
Having operated from both sides of the table is rare.
Most cross-border consultants spend their careers looking in one direction only. Those from Korean companies know Korea → Global; those from foreign companies know Global → Korea. I have operated from both sides for 33 years.
From 1993 to 2005 at KEC, I saw from inside how a Korean company breaks into Europe. From 2006 to 2017 at Jung Consulting Ltd. (UK), I saw from inside how European companies like Roadstar, Alba, and Logatec try to understand the Korean and Asian markets. I have sat in both seats at the same negotiating table.
This two-way view is the core asset of my advisory work. How Korean SMEs are perceived overseas, why foreign companies lose their way in Korea — answering both questions requires having lived on both sides, and that is not a common credential.
Tell me about your situation in 30 minutes.
I will identify the single most important constraint to address first. No follow-up sales pressure.
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