Since 1993 · Cross-Border Business Advisor

33 years bridging
Korean and global
markets.

I have worked daily with overseas trading partners since joining KEC TV Division in January 1993. I navigated the 1995 EU anti-dumping crisis through a Korea–Philippines–EU triangle trade structure, then spent 10 years based in Germany advising over 100 Korean SMEs on European market entry. Today I advise in both directions — Korean SMEs going global, and foreign companies entering Korea.

Joined KEC Group, 1993 10 years based in Germany 100+ SME advisory track record Business across 27 EU countries
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33
Years in global sales
100+
SME EU entry advisories
27
EU countries served
6
Global crises navigated
Two Pathways

Which direction do you need?

Whether you are a Korean SME expanding abroad or a foreign company entering Korea, the same 33 years of structural thinking applies — only the direction changes.

Track A · Outbound

Korean SME → Global Markets

Market entry advisory for Korean SMEs facing blocked markets in Europe, Southeast Asia, or CIS. The same structural thinking that survived the 1995 EU anti-dumping crisis.

Learn more → Track B · Inbound

Foreign Company → Korea Market

Market analysis, partner sourcing, and entry execution advisory for foreign B2B companies considering Korea. A bridge view available only from someone who has operated Korean companies from inside.

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Featured Insight

There Is Always a Way — A 1995 Account

There Is Always a Way — How a Mid-Sized Korean TV Maker Survived the 1995 EU Anti-Dumping Tariffs

Ilshin 24.4%, LG 18.8%, Daewoo 17.8%, Samsung 3.3%. Even the lowest rate was abnormal for normal trade — and TVs above 14 inches were effectively blocked from EU export. A first-person account of finding the one small surviving market and redesigning trade structure to enter through it.

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Free 30-min Diagnostic

One blocked market, one focused diagnosis
— in thirty minutes.

Describe your current bottleneck. I respond with the single most important constraint to address first. No commitment, no follow-up sales pressure. Just one focused conversation.

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